Argumentative essay – Advertisements: unethical and inappropriate?
Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?
Version 1: Agree
Advertising methods nowadays make use of immoral and inappropriate content. Although commercials play an important role in product marketing, I completely agree with the argument that some of the advertisements use inappropriate ways of promotion.
To begin with, some of the adverts spread / show false information about the product resulting in customer dissatisfaction. Some commercials such as fairness and skin creams try to lure the customers by making false claims but when they use these products, they do not get satisfactory results. In addition to this, some of the ads use stunts (cảnh đóng thế, cảnh nguy hiểm) and other pernicious activities (nguy hại) to influence people. Although these kinds of commercials target customers of all ages, their influence / impact on youngsters is the highest. Consequently, the children want to purchase these products and try to imitate the stunts shown in the commercial at home. For example, by showing dangerous car and bike stunts in the Thumps Up commercial, this company is casting the negative impression on the minds of youngsters that by consuming this drink, anyone would be capable of performing dangerous stunts.
Furthermore, some of the advertisements contain vulgar and obscene (thiếu thẩm mỹ, thô tục) content that can badly influence the young minds and force them to go astray.(đi lạc đường) In addition to this, by using child actors in fast food, cold-drinks and chocolate commercials, these companies try to attract the children. As a result, youngsters nowadays consume more fast food, cold-drinks and chocolates instead of home cooked meal. Moreover, due to the all pervasive commercials, there is an increase in the financial burden (gánh nặng) on parent’s shoulders because they have to put up with the demands of their children. To exemplify this, by getting influenced by the Sony Play station advert, my cousin forced my uncle to purchase it for him. After a lot of arguments, my u ncle gave in and he had to buy that play station to his son.
In conclusion, I reiterate that some companies use inappropriate and unethical ways to advertise their products and this practice results in consumer dissatisfaction and detrimental impacts on children and individuals. (from ielts-practice.org)
Version 2: agree
Though advertisements are creative and well presented, some exceptional cases convey inappropriate messages and somehow harm their audience. These commercials usually exploit the involvement of children and the distortion of the truth (bẻ cong sự thật) to polish the commercialized products.
On the one hand, advertisements targeted at children often use the element of illusion (yếu tố ảo tưởng) to attract them to the unreal world. Indeed, the false satisfaction of children in advertisements about becoming a tall or strong superhero or a valedictorian (thủ khoa) shortly after drinking milk or eating a snack is not rare in TV commercials. Also, toy companies make TV commercials showing the transformation of the player into the character in a toy set, which is simply an exaggeration (sự thổi phồng) of the real feeling and experience of children when having their hands on those plastic figures. The trick works most of the time, and it leads to children pestering (đòi, quấy rầy) their parents for those advertised toys just to play with them for a short while before putting them into complete oblivion.(bỏ vào quên lãng) That explains why some children now have big boxes of toys some of which they never play with twice.
On the other hand, incorrect information about the product or service is pervasive (tràn lan) in the advertising world. A compelling example (ví dụ điển hình) is seen on the deceptive wordings (cách nói lừa lọc) on posters or flyers about a free service or a heavily discount product. They are actually only baits (mồi nhử) to draw attention of potential customers, and sometimes give them a slap on the face when it turns out that the discounted product is always out of stock, (hết hàng) and the free service is only a prelude (khúc dạo đầu) to draining dry customers’ pocket. (vét cạn túi khách hàng) A free facial massage at a spa followed by an offer of a heavily overcharged skin care is a typical illustration of the issue. In addition, some school advertisements even exaggerate the effectiveness of the service with messages like ensured effective learning while being lazy and busy. Such tactics (kĩ thuật) are likely to result in dissatisfaction and disillusionment (vỡ mộng) in customers soon after they are cheated to buy the advertised items.
In conclusion, advertisements are the mouthpiece (cơ quan ngôn luận, phương tiện phát ngôn) of companies, but some of them unethically employ illusion to attract children or display deceptive messages as traps to win customers’ impression. (Written by Nguyen Xuan Minh – Fast learn)
Version 3: Disagree
The advertising industry was born for the purpose of proliferating (phát triển nhân rộng) the names and images of companies through the carefully crafted advertisements. However, some asserts that occasionally advertisements violate the morality to disperse (phát tán) inappropriate content. I have strong reasons to believe that claim is ungrounded. (không có căn cứ)
On the one hand, legislations (các chính phủ) definitely have well-developed systems to strictly control advertisements. Anything appearing on the mass media to reach millions of people needs to go through a procedure of application, evaluation and permit granting (sự cấp phép) before being broadcast or printed. For example, in Vietnam, the layout and content of street posters and calendars need to have the license for publication from the department of culture, sports and tourism before they are printed. Also, laws to protect intellectual properties, fair competition, and appropriateness of advertisements are seriously enforced (thi hành luật) in this world of exponentially increasing competition. The stringent censorship (kiểm duyệt gắt gao) advertisements need to undergo definitely eliminate any elements that may offend the public.
On the other hand, it is the company that is toiling (làm việc cật lực) to ensure the perfection of their commercials for a lucrative (sinh lợi) advertising campaign. Before launching an advertisement, usually some market research will be conducted to pinpoint (xác định) the target customers, or demographic brackets (nhóm người theo thống kê nhân khẩu học) before visual presentation, the plot, (cốt truyện) or movie effects for the masterpiece (tác phẩm lớn) are decided upon. It undoubtedly involves dozens of experts into the lengthy process of realizing imaginative ideas to create the concrete (cụ thể) advertisement, and thus it is expected to be checked and double checked before its release. Moreover, to remain competitive in this world, organizations need to uphold (trân trọng) their ethics and work towards expressing their devotion to giving back to society for sustainable development. Therefore, it sounds preposterous (vô lý) for businesses to spend a huge budget on spreading their advertisement – their brainchild (đứa con tinh thần) in an unethical and unacceptable way.
In conclusion, thanks to the governmental and organizational meticulous screening as well as the dedication of the company to perfect their advertisements, I believe the inappropriateness of any kinds can be eliminated. (Written by Nguyen Xuan Minh – Fast learn)