Before the listening practice, if you are not confident in your vocabulary of the topic of Advertising, you can have a look at the following list of words which appear in the recordings below.
Exercise 1: You are going to hear a radio interview with Gary Phillips, the head of the advertising agency.
Listen to the first part of the interview and answer questions 1-6. Write NO MORE THAN ONE WORD for each answer.
Questions 7 to 11
Which technique does each product exemplify?
Choose your answer from the list of advertising strategies A – H
A. wide product range
B. humor
C. a claim that is suggested and not expressed
D. a name that young children can remember
E. celebrity endorsement
F. repetition
G. greater value for money
H. creating a brand
Exercise 2:
73, 77
Exercise 3:
74, 78
Let’s check the vocabulary we have in the recent listening practice on the topic of Advertising.
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This topic improve my Ielts listening a lot, thank you