Before the listening practice, if you are not confident in your vocabulary of the topic of Advertising, you can have a look at the following list of words which appear in the recordings below.
Exercise 1: You are going to hear a radio interview with Gary Phillips, the head of the advertising agency.
Listen to the first part of the interview and answer questions 1-6. Write NO MORE THAN ONE WORD for each answer.
Questions 7 to 11
Which technique does each product exemplify?
Choose your answer from the list of advertising strategies A – H
A. wide product range
C. a claim that is suggested and not expressed
D. a name that young children can remember
E. celebrity endorsement
G. greater value for money
H. creating a brand