Advertising – IELTS listening

Before the listening practice, if you are not confident in your vocabulary of the topic of Advertising, you can have a look at the following list of words which appear in the recordings below.

Exercise 1: You are going to hear a radio interview with Gary Phillips, the head of the advertising agency.

Listen to the first part of the interview and answer questions 1-6. Write NO MORE THAN ONE WORD for each answer.


Questions 7 to 11

Which technique does each product exemplify?

Choose your answer from the list of advertising strategies A – H


A.      wide product range

B.      humor

C.      a claim that is suggested and not expressed

D.      a name that young children can remember

E.       celebrity endorsement

F.       repetition

G.     greater value for money

H.      creating a brand

Let’s check the vocabulary we have in the recent listening practice on the topic of Advertising.


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